The Edmonton Bulletin hired advertising specialist C.A. Violette of San Francisco to conduct an advertising campaign to create this Special Edition which was used to promote Edmonton as an up-and-coming city, and includes descriptions of businesses, businessmen, and industries, as well as descriptions of the social, economic, military and artistic scenes in Edmonton and the greater Edmonton area.
All of the photographs used in the publication were created by the Byron-May Company (EB-26).