The collection consists of colourized photograph postcards of scenes of Edmonton including Jasper Avenue, Tegler Block, Alberta Hotel and Strathcona Bridge.

The fonds consists of records created by Hooks Signs Ltd. of Edmonton.
The textural records (1912-1949, predominantly 1912-1919) include 9 invoice books from 21 Oct 1912 to 31 Oct 1919 and 2 Sep 1947 to 31 Jan 1949, as well as Hook Signs labels, certificates, Licenses, administrative records, and materials for an anniversary book.
The photographs (1920-1980) include images of the billboards and signs created by Hook Signs. There are also various street scenes and intersections in Edmonton, with a blank billboard sign in the background. These were used to show advertising opportunities to potential clients.