Title and statement of responsibility area
Hook Signs Ltd. fonds
General material designation
- Textual record
- Graphic material - photograph
Other title information
Title statements of responsibility
- Source of title proper: Title based on contents of fonds.
Level of description
Edition statement of responsibility
Class of material specific details area
Statement of scale (cartographic)
Statement of projection (cartographic)
Statement of coordinates (cartographic)
Statement of scale (architectural)
Issuing jurisdiction and denomination (philatelic)
Dates of creation area
1912 - 1980 (Creation)
- Hook Signs Ltd
Physical description area
2 m of textual records. - 2070 photographs
Publisher's series area
Title proper of publisher's series
Parallel titles of publisher's series
Other title information of publisher's series
Statement of responsibility relating to publisher's series
Numbering within publisher's series
Note on publisher's series
Archival description area
Name of creator
Beginning by painting dairy ads on milk wagons, Clyde A. Hook expanded his business into outdoor advertising creating Hook Signs Limited in 1912 in Edmonton. The business did billboards as well as painting advertisements on the sides of buildings. Hook Signs soon spread throughout the city.
In the 1930s the company expanded into Calgary by purchasing Ernest Willis Ltd., and created Hook Signs (Calgary) Limited. The following decade Hook Signs purchased City Sign Works and Lethbridge Posting Company, creating Hook Signs (Lethbridge) Limited. Also in the 1940s Hook expanded into neon signs, supervised by William Muir. The various Hook Signs companies were amalgamated in 1979 forming Hook Outdoor Advertising.
In 1981, the family sold the business to Jim Pattison and Hook Signs became part of the Jim Pattison Group, an advertising company based in Vancouver. The business retained the name Hook Signs until 1998 when the name was changed to Pattison.
Chris Hamill was the Creative Director for Hook Outdoor Advertising (Edmonton) at the time of donation.
Scope and content
The fonds consists of records created by Hooks Signs Ltd. of Edmonton.
The textural records (1912-1949, predominantly 1912-1919) include 9 invoice books from 21 Oct 1912 to 31 Oct 1919 and 2 Sep 1947 to 31 Jan 1949, as well as Hook Signs labels, certificates, Licenses, administrative records, and materials for an anniversary book.
The photographs (1920-1980) include images of the billboards and signs created by Hook Signs. There are also various street scenes and intersections in Edmonton, with a blank billboard sign in the background. These were used to show advertising opportunities to potential clients.
Immediate source of acquisition
This fonds was donated to the City of Edmonton Archives by Hook Outdoor Advertising, via Chris Hammill, in 1992 and 1996.
The material was arranged according to the filing system of the creator.
The photographs were assigned item numbers with the prefix EA-275.
Language of material
Script of material
Location of originals
Availability of other formats
Restrictions on access
There are no restrictions on access.
Terms governing use, reproduction, and publication
Copyright may apply.
Reproduction restrictions may apply.
See Scope and Content above.
Hook Signs fonds (M-8046) at the Glenbow Archives.
Further accruals are expected.
Accession numbers: A92-72, A96-46
Standard number area
Place access points
Name access points
Genre access points
Description record identifier
Rules or conventions
Rules for Archival Description (RAD)
Archives Society of Alberta Subject Terms
Level of detail