Fonds MS-687 - Hook Signs Ltd. fonds

Title and statement of responsibility area

Title proper

Hook Signs Ltd. fonds

General material designation

  • Textual record
  • Graphic material - photograph

Parallel title

Other title information

Title statements of responsibility

Title notes

  • Source of title proper: Title based on contents of fonds.

Level of description


Reference code


Edition area

Edition statement

Edition statement of responsibility

Class of material specific details area

Statement of scale (cartographic)

Statement of projection (cartographic)

Statement of coordinates (cartographic)

Statement of scale (architectural)

Issuing jurisdiction and denomination (philatelic)

Dates of creation area


  • 1912 - 1980 (Creation)
    Hook Signs Ltd

Physical description area

Physical description

2 m of textual records. - 2070 photographs

Publisher's series area

Title proper of publisher's series

Parallel titles of publisher's series

Other title information of publisher's series

Statement of responsibility relating to publisher's series

Numbering within publisher's series

Note on publisher's series

Archival description area

Name of creator


Administrative history

Beginning by painting dairy ads on milk wagons, Clyde A. Hook expanded his business into outdoor advertising creating Hook Signs Limited in 1912 in Edmonton. The business did billboards as well as painting advertisements on the sides of buildings. Hook Signs soon spread throughout the city.
In the 1930s the company expanded into Calgary by purchasing Ernest Willis Ltd., and created Hook Signs (Calgary) Limited. The following decade Hook Signs purchased City Sign Works and Lethbridge Posting Company, creating Hook Signs (Lethbridge) Limited. Also in the 1940s Hook expanded into neon signs, supervised by William Muir. The various Hook Signs companies were amalgamated in 1979 forming Hook Outdoor Advertising.
In 1981, the family sold the business to Jim Pattison and Hook Signs became part of the Jim Pattison Group, an advertising company based in Vancouver. The business retained the name Hook Signs until 1998 when the name was changed to Pattison.

Custodial history

Chris Hamill was the Creative Director for Hook Outdoor Advertising (Edmonton) at the time of donation.

Scope and content

The fonds consists of records created by Hooks Signs Ltd. of Edmonton.
The textural records (1912-1949, predominantly 1912-1919) include 9 invoice books from 21 Oct 1912 to 31 Oct 1919 and 2 Sep 1947 to 31 Jan 1949, as well as Hook Signs labels, certificates, Licenses, administrative records, and materials for an anniversary book.
The photographs (1920-1980) include images of the billboards and signs created by Hook Signs. There are also various street scenes and intersections in Edmonton, with a blank billboard sign in the background. These were used to show advertising opportunities to potential clients.

Notes area

Physical condition

Immediate source of acquisition

This fonds was donated to the City of Edmonton Archives by Hook Outdoor Advertising, via Chris Hammill, in 1992 and 1996.


The material was arranged according to the filing system of the creator.
The photographs were assigned item numbers with the prefix EA-275.

Language of material

  • English

Script of material

    Location of originals

    Availability of other formats

    Restrictions on access

    There are no restrictions on access.

    Terms governing use, reproduction, and publication

    Copyright may apply.
    Reproduction restrictions may apply.

    Finding aids

    See Scope and Content above.

    Associated materials

    See also:
    Hook Signs fonds (M-8046) at the Glenbow Archives.

    Related materials


    Further accruals are expected.

    General note

    Accession numbers: A92-72, A96-46

    Alternative identifier(s)

    Standard number

    Standard number

    Access points

    Place access points

    Name access points

    Genre access points

    Control area

    Description record identifier

    Institution identifier

    City of Edmonton Archives

    Rules or conventions

    Rules for Archival Description (RAD)
    Archives Society of Alberta Subject Terms



    Level of detail


    Dates of creation, revision and deletion

    Language of description

      Script of description


        Accession area