Hook Signs Ltd

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Hook Signs Ltd

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Description area

Dates of existence



Beginning by painting dairy ads on milk wagons, Clyde A. Hook expanded his business into outdoor advertising creating Hook Signs Limited in 1912 in Edmonton. The business did billboards as well as painting advertisements on the sides of buildings. Hook Signs soon spread throughout the city.
In the 1930s the company expanded into Calgary by purchasing Ernest Willis Ltd., and created Hook Signs (Calgary) Limited. The following decade Hook Signs purchased City Sign Works and Lethbridge Posting Company, creating Hook Signs (Lethbridge) Limited. Also in the 1940s Hook expanded into neon signs, supervised by William Muir. The various Hook Signs companies were amalgamated in 1979 forming Hook Outdoor Advertising.
In 1981, the family sold the business to Jim Pattison and Hook Signs became part of the Jim Pattison Group, an advertising company based in Vancouver. The business retained the name Hook Signs until 1998 when the name was changed to Pattison.


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City of Edmonton Archives

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Maintenance notes

  • Clipboard

  • Export

  • EAC

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