Joy and Cam Finlay were instrumental in the formation of various conservation and environmental organizations in Alberta. They are involved in the work of the Alberta Naturalists Federation, the Alberta Wildlife Conservation Centennial Association, and the annual Christmas Wild Bird Count. Joy Finlay served as a teaching consultant specializing in natural history and was a strong volunteer in the ecological and conservationist organizations in the province. Cam Finlay, a biologist, worked for the Edmonton Department of Parks and Recreation for many years. He has also been interested in land use issues and has served on the Strathcona Acreage Owners Association, and the Alberta Rate Payers Association. The Alberta Wildlife '87 Centennial Association was established to coordinate the activities around the centennial of the establishment of the first wildlife sanctuary in Canada in 1887. The association spearheaded a campaign to encourage participation in conservation, especially of reserves for wildlife habitat. Joy Finlay was Alberta's representative and chaired the Wildlife '87 National Committee. The Finlays were also involved with S.T.O.P. (Save Tomorrow Oppose Pollution) and the Epson North User's Group.