Although a complaints bureau had been in City Hall since 1952, it was not until 1966 that a centralized public relations function was created, with the establishment of a Public Relations Section in the Industrial Development Department.
In 1971 the Public Relations Department was established to develop community awareness, understanding, and support for the City's policies and programs. This was done through publicity programs; executive advertising programs; engaging with media; publications; promotional items; and programs for delegations, guests, cultural and educational groups, and special celebrations.
In 1982 the Department's functions were divided into the Corporate Communications Department and the Citizens Action Centre. In 1985 both organizations were placed under the Office of the City Manager. This arrangement lasted until 1997, when the City '97 reorganization moved both functions to the Corporate Services Department. This relationship lasted until at least 2007.
In 2008 the Citizens Action Centre was dissolved and its function absorbed by the new 311 Call Centre, operated by Corporate Services.